Campaigns: Why Setting Your Objective Is Key

I’ve been fortunate over the past two-decades to be involved in dozens of media-campaigns. My first saw me sleeping rough on the streets of Preston, Lancashire, to expose the issues facing homeless people in the city. The undercover investigation led to a week-long series of articles in the Lancashire Evening Post. The local council took notice, and later built a new shelter providing refuge to the homeless. Today it is still standing and it is still changing lives.