Name of client: Taylor Rose MW
“My campaign would not have trailblazed the nation the way it has without Magnify’s guidance, expert knowledge, drive and compassion.”
What they needed support with: Announcing the merger with a new law firm, and to communicate the fact they were one of the fastest growing law firms in the UK. Taylor Rose MW also wanted to magnify the fact they’d recently acquired a property tech start up called SlothMove. And they wanted to try and amplify the expertise of their solicitors and legal experts by placing them in more mainstream media publications.
How we delivered: We created a strategy that demonstrated how the company’s merger was just one step in a bigger journey towards growth and success. We set up interviews with senior Taylor MW directors, including its CEO Adrian Jaggard, to help communicate this message.
Working with Taylor Rose’s internal PR team, we also turbo-charged their communications by connecting their solicitors to our network of national journalists.
What the results were: Taylor Rose MW were able to effectively communicate the news of their merger. Furthermore, their solicitors now regularly appear in legal publications and the mainstream media, talking about their areas of expertise.
We’ve also launched a major campaign with one of their partners, Keely Lengthorn. Keeley has endured the heartbreak of three miscarriages in three years, and is fighting for new laws to ensure parents can get more time off when going through bereavement. Since launching the campaign Keeley has appeared in dozens of outlets, across the print and broadcast media. The campaign is ongoing.
What they say about Magnify PR: “Magnify has made what was a small bit of hope into a national stand out successful campaign. My baby loss campaign would not have trail blazed the nation the way it has without their guidance, expert knowledge, drive and compassion. It has meant the loss of my son has not been for nothing as Magnify has created a legacy for my baby George to live on through helping other families”. Keeley Lengthorn, Taylor Rose MW.