Engaging with journalists – the do‘s and don’ts

Many clients we meet tell us of the struggles they’ve faced in engaging with journalists and securing publicity for their business, organisation or campaign.

The reality is that there are never any guarantees when it comes to PR. Agencies who say they can “definitely” get you in a publication are, most probably, going to be paying the publication and sending you a big bill at the end of the month for the backlink they secure. The same goes for agencies who pledge a set amount of links per month.