Why PR should look inwards as well as outwards

The first thing we do with any client at Magnify PR is ask them what they are aiming to achieve through their PR.

Often, the answer is they want to use PR and comms to reach new audiences, gain new clients, and thus grow their business, organisation or brand.

But rarely do the clients we meet think as much about the benefits effective PR can have on growing the level of services they are providing to customers who are already on-boarded.