Writing press releases: the do‘s and don’ts

Each day journalists receive, literally, hundreds of press releases.

In fact, having spent more than a decade working on the newsdesk of a national newspaper, I can recall days where thousands would land in my inbox. In the hours leading up to key events, like the Budget, the volume can be particularly vast.

So how can you stand out and give yourself a chance of (a) being read and (b) catching the attention of an editor or writer.