Lady Janey takes to the airwaves across 13 BBC Local Radio stations

The interview run included BBC Radio Bristol, Hereford & Worcester, Gloucestershire, WM, Wiltshire, Guernsey, Shropshire, Lincolnshire, Cumbria, Newcastle, Berkshire, Somerset and Cornwall. It was a result we’re incredibly proud of at Magnify PR, and a strong example of what can happen when an established expert is matched with the right national conversation.

The interviews followed BBC reporting on the growing number of complaints being written with the help of AI, including concerns that relatively simple grievances are being turned into lengthy documents containing unnecessary detail or incorrectly applied legislation. It was exactly the kind of subject Jane is built for.

She has spent years establishing herself as a trusted voice on consumer rights, customer service, complaints and travel, and was able to turn what could have been a fairly technical discussion into clear, practical advice for listeners.

“AI should make a complaint clearer, not longer”

That was Jane’s central message throughout the morning, delivered consistently across presenters who each brought their own angle, from boiler repairs and returning clothes to restaurant complaints and customer service disputes.

• AI can help organise complicated information and give less confident consumers a starting point, but should never simply be copied and pasted

• Always check the facts and any legislation a chatbot quotes

• Keep complaints clear and concise, and know what outcome you want

• Retain evidence, be prepared to escalate, and stay firm but fair

That consistency, paired with her ability to respond naturally to wherever each interview went, is what makes a strong media spokesperson, and Jane does it exceptionally well.

Thirteen stations, one morning, and conversations reaching audiences across the UK, all centred on an issue directly aligned with the expertise she has built as Lady Janey.

We’re proud to have played our part in it.