Campaign PR is built for a defined moment: a launch, an event, or a cause with a clear start and end date. We plan, drive, and grow campaigns from grassroots causes that need national attention to product launches that deserve proper coverage, not a single quiet mention.
Built for a single, defined moment
Not every client needs an ongoing retainer. Campaign PR is structured around a specific goal and a fixed timeline, so you get intensive focus exactly when it matters and no ongoing commitment once the campaign ends.
National attention for causes that deserve it
Grassroots campaigns often have the strongest story but the smallest resource behind them. We bring the same media relationships and pitching discipline we use for national brands to campaigns fighting for attention on a smaller budget.
The national media coverage delivered by Magnify PR for the launch of Knife Crime Awareness Week gave the campaign a reach and profile we could not have achieved alone. By securing widespread coverage across major news platforms, the campaign successfully elevated the issue of knife crime in the national conversation, helping us reach millions of people with our prevention message. The increased visibility generated meaningful public awareness and engagement, making a significant contribution to the success and impact of the week.
— Patrick Green, CEO, The Ben Kinsella Trust
Campaign PR is a defined programme of media activity built around a specific launch, event, or cause, with a fixed start and end date rather than an ongoing retainer.
Yes. Campaign PR is built for exactly this: a defined launch, event, or moment, rather than a retained monthly arrangement.
Most launches benefit from four to eight weeks of lead time to build media interest, though breaking-news style campaigns can move faster when the story is strong enough.
A clear news hook, genuine public interest, and timing that fits the wider news agenda. We assess this honestly before recommending a national push.