A famous name will fill seats, but it says very little about whether the person can actually hold a room once they are on stage.
In more than 20 years working in PR, communications and talent, I have watched plenty of well-known names walk on stage and fail to connect, and plenty of lesser-known ones hold a room completely. The difference usually comes down to three things: a genuine story, an understanding of the audience in front of them, and the ability to actually communicate rather than just recite.
Magnify PR is proud to work with Champions Speakers, Britain’s number one SME, helping to promote and shine a light on their expertise and the skills of their clients.
Here are 10 of the celebrity keynote speakers who I’ve seen consistently deliver on all three.

Five consecutive Olympic gold medals across five Games is a record few athletes in any sport will ever match. What makes Sir Steve Redgrave worth booking as a speaker, though, is less the medal count and more what sits behind it: preparation, teamwork, and the discipline to keep going when everything says stop. For businesses wanting a speaker who can reframe how a team thinks about performance and resilience, he remains one of the strongest choices available.
2. Jo Salter

Jo Salter became the first woman to fly a fast jet in the Royal Air Force, in an environment with almost no precedent for someone like her. Her keynote draws on that experience to talk about courage, challenging expectations, and the confidence needed to operate where the path has not already been laid down. It is a natural fit for organisations working on leadership, diversity and resilience.

At the 1992 Barcelona Olympics, Derek Redmond tore his hamstring mid-race and kept going anyway, eventually finishing supported by his father. It became one of the defining images in Olympic history, and the honesty of it is what makes the story hold up as a keynote today. Redmond talks about setbacks rather than winning, and about the people who help us through the moments that go badly wrong.
4. Katy Leeson

The digital and creator economy landscape did not exist when I started in PR more than three decades ago. Katy Leeson speaks directly into that shift, covering technology, digital transformation and the changing way audiences engage with brands. For businesses trying to work out where AI and digital culture take them next, she offers a genuinely current perspective rather than a recycled one.

Kirsty Murphy’s leadership experience comes from the British Army, an environment that leaves little room for theory over practice. Her keynote translates that into decision-making, teamwork and performing under pressure in ways audiences outside the military can actually apply. It is a good fit for corporate teams that want lessons grounded in something real rather than borrowed from a business textbook.
6. Nicky Moffat

As one of the highest-ranking women in the history of the British Army, Nicky Moffat brings a rare vantage point on organisational culture and the changing role of women in senior positions. Her keynote treats leadership as something built through people and responsibility rather than rank, which is exactly the lesson most audiences need to hear.
7. Shaun Murphy

Snooker is a sport built almost entirely on composure, and as a World Champion, Shaun Murphy has plenty to say about maintaining focus when the pressure is highest. What sets him apart on stage is that he pairs that insight with genuine personality, so the lessons on resilience and performance land as entertainment rather than a lecture.
8. Jez Rose

Jez Rose is the wildcard on this list, and deliberately so. His work sits in human behaviour, communication and workplace culture, which lets him approach familiar business subjects from an angle audiences are not expecting. For organisations wanting something that breaks the usual keynote format without losing substance, he is worth serious consideration.
9. John Barnes

John Barnes hardly needs an introduction as a former England international and Liverpool legend, but his value as a speaker goes well beyond the football pitch. His keynote covers leadership, teamwork, diversity and performing under pressure, drawing on a public profile he has turned into something with far more depth than most sporting names manage.
10. Josh Littlejohn

Josh Littlejohn built his profile through entrepreneurship rather than sport or television, founding Social Bite to tackle homelessness through social enterprise. His keynote is a useful case study in how business, purpose and social impact can work together, making him a strong fit for any organisation focused on ESG and corporate responsibility.
What Makes a Great Keynote Speaker?
First, they have a genuine story.
Audiences can tell within minutes whether someone is drawing on lived experience or reciting borrowed motivational lines.
Second, they understand their audience.
The strongest speakers do not simply talk about themselves; they work out what the room actually needs and shape their story around it.
And finally, they can communicate.
Being exceptional at something, whether that is elite sport, military leadership or business, does not automatically make someone a good speaker. Reading a room, using humour well and leaving people with something to take away is a separate craft entirely.
That is why event organisers are better served asking who can turn their name recognition into something the audience actually remembers, rather than simply who is famous.
If you are weighing up speakers for an upcoming event, get in touch and we can help you find the right fit.
Latest Blogs

Nick Owens
Founder of Magnify PR
Nick Owens is an award-winning journalist and former Fleet Street Editor who built Magnify PR into a PR agency that operates across the UK with editorial instincts that shape strong journalism: story, timing, proof, relevance and reader value.



