According to Press Gazette’s monthly rankings, visits to gbnews.com were up 650% year-on-year as the brand reached an audience of 6.2 million people in September. GB News switched to a new .com URL earlier this year. While the additional URL means that not all growth will be organic, the brand nevertheless is seeing a large growth in its online audience.
Commenting, Nick Owens, founder of Magnify PR, said: “The numbers being delivered by GBNews.com are staggering and huge credit needs to go to their team, led by Geoff Marsh.
“Recent changes to the way news stories are shared via social media have led to many major news publishers struggling to maintain audience numbers.
“But GB News.com bucks the trend. How? They’ve become experts at delivering first class content via journalists who instinctively know what their audience wants. Magnify PR is proud to work with them.”
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