Working with a new PR partner can feel like a big step.
We find prospective new clients often ask similar questions when we first meet them. So we thought it would be useful to share some of those questions and answers with you.
Media and PR companies always seem to talk a good game. But how can your support actually benefit me?
You are right. And one of the main reasons PR strategies don’t work is the end game isn’t properly mapped out. We’ll set a clear strategy, and can help boost your Search Engine Optimisation, raise the profile of your brand, assist you in attracting new clients, and help you reconnect to your existing client base. That last one is often overlooked. You might want one of these things or all of them. We can help you decide.
A re you able to tell me more about the kind of clients you represent at the moment?
We look after businesses, brands, charities, organisations and individuals, including celebrities. You can read more about how we’ve helped our clients here.
Generally PR agencies specialise in one area. Why do you look after such a wide range of clients?
We get asked this a lot. For us, there is one thing that we look for in a client: that they have a brilliant story to tell and a desire to tell it brilliantly. If you tick those boxes we’d be keen to work with you, whoever you are. Stories will always be at the heart of what we do and here’s some we’ve told recently.
Newspapers, magazines and websites have always been reluctant to feature us in the past. Even getting to speak to a journalist or for them to reply to an email is a challenge. Where can you get us published?
We’ll begin by creating a publishing road map. We’ll help signpost where you want to appear, highlight the content and stories which will get you there, and identify any roadblocks we may need to overcome to reach that destination. Each day, Magnify PR works with national TV channels, radio stations, newspapers, websites and magazines. We also provide tailored content to industry-specification publications in sectors including tech, property, finance, legal, consumer, media and marketing, sport, and the environmental sector.
I just don’t have the budget to pay for mainstream media coverage like that, is this going to hold me back?
No. Magnify PR doesn’t deal with ANY paid for content. We leave advertorials, and sponsored posts to marketing departments and other PR agencies. All our coverage is created organically, and based on brilliant storytelling. We utilise 20 years of experience of working in journalism to place stories journalists want, and which we know editors will want to publish.
From time to time, we might want help keeping stories out of the media. Can you assist there?
Yes, and you are right to highlight this. Magnify PR specialises in turning the volume up on our clients’ successes, but we are also able to offer crisis-management if things go wrong. We can’t wave a magic wand, and make problems vanish. Any PR agency claiming to be able to, simply isn’t being honest. And that’s the last thing you need if and when things are going wrong. But we can advise you on how to avoid a disaster before it happens, and how to best deal with one if it does. We can also help rebuild your reputation through PR campaigns if disaster strikes.
You are presumably now going to want some cash up front, to move to the next stage of potentially onboarding me as a client?
No, we offer a free one-hour Zoom consultation with any interested client. After our meeting we’ll send you a report on how we think we can help you, and set out a retainer package we feel is best suited to you. All our packages are scalable, meaning as you grow your level of PR support can grow too. Contact us.
You now know a bit about us, but we’d love to find out more about you. To arrange a free one hour consultation contact us today.**
